How Professional Photography Helps Build Your Brand

When you’re getting started with a business, one of the best investments you can make in your future success is professional photography. 

Whether you need headshots to make your personal brand stronger or action shots of the products or services you sell, bringing in a photographer adds another layer to your overall professionalism. 

While you may assume there’s a minimal difference between amateur and professional photography, from a brand perspective, this typically isn’t the case. Your prospective customers can sense the level of effort and investment you’ve put behind your branding, and high-quality photos send a positive message about what you offer. 

Professional photographers offer a variety of services for business owners, marketers, entrepreneurs, and brand managers. We can create social media photos, team headshots, photos of your office or storefront, product photos, and more. In each case, the quality will be noticeably better when you work with a professional than when you try to tackle photography yourself. 

If you’re not quite convinced, below are a few other reasons to work with a professional brand photographer.

Scroll-Stopping Images

While you can take decent photos on many of the latest smartphones, the reality is that photographers will have advanced equipment to put to use. I use professional-quality cameras, lighting equipment, and other props and tools that show off your business in all of its glory.

Tell a Story with Composition

One of the biggest challenges entrepreneurs find when photographing for their own brand is that it’s difficult to decide what should be in the shot. If you don’t have experience setting up a photo, you might be missing out on opportunities to make your visual narrative stronger. Professional brand photographers are experts at composition and planning — we’ll help you design the image that supports your business goals. 

Align with Advertising Trends

Unless you work in the content creation space, you’re likely not super up to speed with the latest trends in marketing. Best practices in the photography and social media space change over time, and you might default to outdated editing effects or stale poses and compositions on your own. Trust your photographer to bring in the latest and greatest ideas in the industry. 

Cohesive Brand Aesthetic

Having a photography session with a brand photographer means you create a ton of content at once. Rather than taking a headshot here and a few product shots there, you’ll get everything done in one shoot. Why does this matter? Your photographer can then deliver a series of assets that all have the same visual look and feel, which contributes heavily to cohesive branding for your business. 

If you’re located near Minneapolis and you need professional photos for your brand in the beauty, wellness, food, or music & performing arts space, I’d love to hear from you! Reach out to me here and we’ll craft a strategy for your shoot together. I can’t wait to see what we accomplish!